The French candle and home fragrance brand Diptyque reached out to Sagarminaga Atelier for a very special collaboration: to help design its store in Madrid. Our work was based on the three guiding principles emphasized by this company, founded by multidisciplinary artists: its scents are art, they are craftsmanship, and they are a sensory journey.

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For each Diptyque store opening, the brand invites an artist—one with a unique talent—to create pieces that make the store’s presentation truly exclusive. On this occasion, they turned to our studio to design, first, a mural to be placed above the perfume counter—the most prominent spot in the store—as well as a series of pedestals to display their products in the storefront window. 

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“Our designs at the Dyptique store are a sensory and artistic journey, just like the brand’s perfumes.”

For the design of the decorative mural, which measures 2.50 x 1.50 m, Gabriela Sagarminaga drew inspiration from the wind carrying the scents of perfume: “An invisible yet powerful force that I wanted to capture in an asymmetrical and organic work.” To achieve this, she used  natural fiberses, a natural material with a rich, flexible, and versatile texture, which allowed her to depict moving clouds. The asymmetrical shape and arrangement of the esparto grass create a sense of constant movement, as if the artwork were alive, breathing, and flowing with the air…

In the storefront window, the columns made by natural fibers, with their carefully sculpted ovals, invite you to touch and explore them. They are designed to be a sensory experience, much like Diptyque’s fragrances. And each one features a different shape, making it unique, free, and artistic. Ultimately, they blend with the sculptural language of the mural, thus establishing a harmonious connection between all the decorative pieces we have created.

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But most importantly, our decor made from plant-based fibers interacts with and complements the authentic identity of Diptyque’s products. The mural and columns take us on a visual and tactile journey that reflects the brand’s creativity, sophistication, and identity. The result is an environment that beyond showcases the products in a spectacular way but also invites customers to discover and connect with the brand’s history and vision through art and craftsmanship.