In the heart of Brera, during Milan Design Week 2026, we brought Echoes of Memphis to life: an installation created in collaboration with ARTE Walls that transcends the concept of a surface to become an immersive spatial experience. Using wall coverings as our primary medium, we expanded it into three-dimensional space, transforming it into a narrative where texture, rhythm, and light create an immersive environment.

We approach the material as a language. Wall coverings, natural fibers, metal, leather, and textiles come together in a precise yet organic choreography: a subtle balance where tension and softness, structure and intuition converge.

‍

“With Echoes of Memphis, we continue our exploration of how materials can redefine a brand’s identity when brought into the physical space. In this process, the material moves away from its conventional function: wall covering is transformed into volume. The material is folded, stretched, and refined down to its essence, creating depth and poise in complex compositions.”

Throughout this process, the materials move beyond their conventional functions: wall cladding is transformed into a three-dimensional form. The material is folded, stretched, and refined down to its essence, creating depth and poise in complex compositions.

The installation unfolds across six distinct scenes that weave a continuous narrative: “The Guardian of the City,” serving as a welcoming threshold; “The Passage,” where movement winds through water and flora; “The Presence,” where nature introduces a silent tension; “The Trace,” which evokes the vestiges of forgotten architecture; “The Oasis,” as an expression of density, growth, and abundance; and “The Flower of the Oasis,” where life emerges in its most delicate form.

‍